Doddle logo

The Dawn of AI

A closer look into recent AI developments, how we're using it and the future possibilities

In the modern world, we’re surrounded by technology advancements that are transforming the way we engage and consume products and services. AI is the newest disruptive technology trend and it's a safe bet that it's going to change the landscape forever.

As you probably know. Artificial intelligence (AI) is the cutting-edge development of computer systems capable of emulating human intelligence. In a short year this tool has become mainstream notably through the launch of ChatGPT. The fastest growing consumer technology ever, the platform grossed 100 million monthly users in an astounding 60 days. With the ability to learn, problem solve and make decisions, unlocking the potential of AI has been one of the most transformative endeavours of the 21st century. Innovation meets responsibility but is this tech revolution something to be feared?  

How we're embracing AI

At doddle we're acutely aware that the digital products we develop today are changing, as a tech team we naturally embrace innovation and are always looking to push the boundaries. We have been developing our own AI tools in house as well as working with our wonderful clients and partners to develop unique solutions that expand on the capabilities of their digital portfolio.

With Capability for Change we've trialled, refined and applied bespoke AI technology which generates personalised learning, in-app recommendations and tailored personal development scheduling.

Capability for Change AI search

At the time of writing we are working with several of our customers and partners to explore ways AI can support and enhance their products. Ideas include detailed document scanning, dynamic search recommendations, tailored chat experiences and automatic image optimisation.

Going forward AI will inevitably become more of a fundamental consideration and it's really exciting to see how it will be adopted by businesses.

Sustainable AI

One of the greatest opportunities to showcase the power of AI is the ability to make a positive difference to our planet.

We've already seen signs of this with one of our clients, RailX, who are actively engaging with us and UK authority backed programmes to develop effective AI models to manage widespread delays, predict ETA's, optimise pricing and provide enhanced insights across the supply chain.

Whilst this may seem beneficial from a service delivery perspective, the knock-on effect of improving the efficiency of the supply chain is enormous, reducing congestion on roads, within ports and more broadly lowering emissions particularly in highly populated areas.

Applications are endless: revolutionising the way we manage limited resources, renewable energy adoption, predictive capabilities, disaster mitigation, wildlife conservation, and supporting sustainability initiatives worldwide.

Can AI help us win the war against climate change? We're hopeful that in the years to come it will play a positive role in environmental stewardship.

Rail X app showing a container search on an iPhone

A considered approach to AI

Whilst we’re quick to celebrate the capabilities of AI, we must appreciate that AI technology comes with certain considerations, specifically from the point of view of ethics, data privacy and security. Organisations need to protect their personal data and their Intellectual Property and develop AI models that are going to enhance their business and add value, not put it at risk.

Industry giants such as Goggle, Microsoft and IBM have published AI ethics guidelines that emphasise principles such as fairness, inclusivity, transparency, and accountability. These frameworks often include specific guidelines for addressing issues such as bias mitigation, algorithmic transparency, and the responsible handling of data.

Are the levels of data protection and guidelines appropriate and will they be easily enforced? Time will tell.

AI for the younger generation

As a young person starting out on their career path, having access to AI is perhaps both a blessing and a curse. Used wisely it could allow you to do anything - start a business, evaluate ideas, improve your understanding of any topic - the possibilities are endless. What an amazing tool to have at your disposal.

Equally, is there a risk of AI "normalising" society? Is it going to be more difficult to stand out when everybody is using ChatGPT to write their CV, or profile bio? Does it supress your own personality or writing style?

When it comes to problem solving there is often great value to be had in learning something the hard way; finding yourself in the trenches and fighting your way through. Will AI change this mentality? Will that opportunity disappear and will you instead be judged on your ability to use AI to find the answer instead of finding the answer yourself?

You could argue that google and YouTube have become the "How do I do this?" toolkit in recent years and perhaps AI is the next evolution of this. It certainly is an interesting chapter in technology.

What's next?

Just this week we saw the launch of OpenAI's text to video model, Sora. With no editing skills needed, no pre-recorded footage and no permissions deep fakes may cause a significant threat by blurring the lines between reality and fiction.

Over the course of this month, we will see the latest developments of AI at the world's largest tech event over in Saudi Arabia

The true benefits of AI are not yet being fully realised but we can't wait to see what's around the corner. At doddle we'll continue to embrace and adopt AI and consider it's place in the products we develop and we look forward to sharing the updates with you along the way.