Cookie notice
What we set, why we set it, and how to switch it off. No advertising cookies, no cross-site tracking.
Last updated 8 June 2026.
Cookies are small text files a website stores on your device. Similar technologies, like the analytics scripts we describe below, do much the same job. We use a deliberately small set, for analytics and visitor insight only. This notice sits alongside our privacy notice.
How we use cookies
We use them to understand, in aggregate, how the site is used so we can improve it, and to get a company-level sense of which organisations are interested in our work. We don't use them to advertise to you, to follow you across other sites, or to build a profile of you as an individual.
The cookies we set
- Google Analytics 4. Sets the cookies named _ga and _ga_* to tell visitors and sessions apart, so we can see how the site is used overall. These last up to two years. Provided by Google.
- Leadfeeder (Dealfront). Sets a first-party cookie (_lfa) so it can recognise returning visits and estimate which organisation they came from. It works at company level, not on named individuals, and lasts up to two years. Provided by Dealfront.
- Vercel Analytics. Privacy-friendly usage analytics from our hosting provider. It's cookieless - it doesn't store a cookie on your device or track you across other sites.
Managing cookies
You can block or delete cookies through your browser settings, and you can usually set your browser to warn you before one is stored. Blocking the cookies above won't stop the site working. We also honour the Global Privacy Control signal where your browser sends it.
To opt out of Google Analytics specifically, you can install Google's opt-out browser add-on. For more on managing cookies generally, aboutcookies.org is a good plain-English guide.
Changes to this notice
If the cookies we use change, we'll update this page. The date at the top shows when it was last revised.
Got a question?
Email us directly. We'll get back to you.