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We’re a boutique product studio built by people who care about making digital delivery faster, clearer and more reliable
We’ve spent years working inside global banks, scale-ups and fast-moving startups, so we know how complex building software can feel - and how much better it can be when the right team is involved.
Doddle brings together designers, engineers and product thinkers who stay close to the work and focus on the things that really matter: clarity, craft and making meaningful progress without the noise.
We use low-code, modern engineering and practical AI to help organisations move quickly and build systems they can rely on.
What we believe
A few principles that guide everything we do.
Speed is a strategic advantage
Faster delivery unlocks earlier value
Quality and simplicity win
Clean architecture beats complexity every time
AI is a practical tool
Not a gimmick - but a way to create meaningful efficiency
Technology should reduce effort
Digital systems should make work easier, not harder
Collaboration builds better products
We work closely with clients to ship software that works in the real world
Small teams deliver the strongest results
Lean, experienced teams move faster, make better decisions and stay closer to the work that matters
Our Story
Led by people who build real businesses, not just client projects.
doddle was founded by Tom Ciullo, a product and technology leader with 18+ years’ experience delivering digital systems across global banks, FTSE 100 organisations and high-growth startups. He has worked as a CTO, held board roles and co-founded several businesses, giving him a practical understanding of what it takes to build products that work in the real world.
We’re a small, senior team who stay close to the work and focus on clear thinking, sensible decisions and reliable delivery. Clients trust us with internal platforms, complex workflows and systems where quality, speed and practicality matter.
We’ve also built and launched our own products, taking ideas from concept to market. That experience shapes how we work: we don’t just deliver software - we build products the way founders and operators need them to work.
“We work best with organisations that want to move quickly, adopt practical technology, and build digital capability that scales”
Tom Ciullo
Founder, doddle
A skilled, dedicated team that care about what we create
Agile
At the heart of our operations is a compact yet incredibly agile and focussed team which allows to deliver exceptional value while staying swift and adaptable.
Strategy and Creative
We like to fuse strategic thinking with creative flair so that our solutions not only elevate your business but also resonate deeply with the people most important to it.
User focus
For us, the end product is always front and centre, creating digital experiences that are user-friendly, accessible and engaging.
Culture
At the core of our team is a culture that's as friendly as it is professional and we deeply care about our work and the people we work with.
Trusted by ambitious startups, mid-market leaders and established enterprises
“Every project we take on is personal. We build things the way we would build them for our own businesses.”
How We Work
Clear process. Predictable outcomes. No surprises. Every project follows a simple, proven approach
Discovery & Strategy
We define goals, scope and success measures before a single line of code is written
Design & Prototype
We create clean, intuitive interfaces and workflows that align with real user behaviour.
Build & Test
Delivered through weekly iterations using low-code, React and AI - with frequent demos and transparent progress.
Launch & Support
Smooth go-lives, structured support and continuous refinement as your needs evolve.
You always know what’s happening, what’s coming next and what you’re paying for.
Supporting Projects with a Purpose
We’re proud to work with brilliant clients and deliver technology that has real impact
Reducing carbon emissions
Using technology to make UK rail freight accessible as an alternative to road, and saving over 250,000 KG of CO2 emissions in the first 6 months of launch.
Tackling child obesity
Bringing HIIT fitness to primary schools to help reduce child obesity, form positive habits and make a life changing difference to the future generations
Improving mental fitness
Working with partners to pioneer an approach and digital platform to bring mental fitness coaching to individuals, helping to build mental resilience and wellbeing.