A product studio for organisations that need to move faster.
We combine low-code, modern engineering and practical AI to build digital products, internal systems, and automation that deliver measurable impact for the people who use them.
A boutique product studio that cares about making digital delivery faster, clearer and more reliable.
We've delivered inside global banks, FTSE 100s and seed-stage startups. We know what makes those builds go wrong, and we know what makes them go right. The team is deliberately small so every engagement gets senior people, and structured so scale doesn't dilute that.
Designers, engineers and product, working in the same room on the same problem. We hold a high bar on the craft, we say what we'd do and why, and we stay close to the work until it's in production and earning its keep.
Low-code on OutSystems, modern engineering on AI-native stacks, and the bridge between the two when the context shifts. Same disciplines on either side.
Led by people who build real businesses, not just client projects.
Doddle was started by Tom Ciullo, a product and technology leader with eighteen years of experience delivering digital systems across global banks, FTSE 100 organisations and high-growth startups. He's worked as a CTO, held board roles, and co-founded several businesses. That gives him a working understanding of what it takes to build products that hold up in the real world.
We're a small, senior team that stays close to the work and focuses on clear thinking, sensible decisions and reliable delivery. Clients trust us with internal platforms, complex workflows, and systems where quality, speed and practicality all have to land at the same time.
We've also built and launched our own products, taking ideas from concept to market. That experience shapes how we work. We don't just deliver software, we build products the way founders and operators need them to work.
“We work best with organisations that want to move quickly, adopt practical technology, and build digital capability that scales.”
Working with us, day to day.
Small team, senior hands
The people you meet in week one are the people writing the code in week six. No bench, no handover.
Opinions, held lightly
We'll tell you what we'd do, and why. If your context disagrees, we adjust.
Weekly demos
Working software each week, not status reports.
Plain English
We explain things clearly, so you know what we are building, why it matters and what you are paying for.
Honest pricing
Fixed price where the scope is clear. Flexible delivery where it is not. We will always explain what fits best and why.
Honest about fit
We'll be honest about whether we're the right team for the job. The relationship matters more than the next invoice.
A few principles that guide what we do.
Held lightly. Refined by the work. We'll change our mind when we should.
Speed is a strategic advantage.
Faster delivery unlocks value earlier. Half of getting it right is getting it in front of real people quickly, and then changing it.
Quality and simplicity always win.
Clean architecture beats complexity. Well-named identifiers beat clever ones. Boring tools beat fashionable ones, in the long run.
AI is a practical tool, not a gimmick.
Used carefully, AI cuts the cost of building things and lifts the quality bar at the same time. Used carelessly, it puts demos in front of customers. We do the first kind.
Technology should make work easier.
Digital systems exist to reduce effort for the people who use them. If a feature creates more work than it removes, it shouldn't ship.
Small teams deliver the strongest results.
Lean, experienced teams move faster, make better calls, and stay closer to the work that matters. We've stayed deliberately small for that reason.
The other half of the studio is the engineering practice that turns those beliefs into software that holds up in production.
Working with brilliant clients on technology that does real good.
Not every product we ship is a purpose project, but the ones that are stay with the team for a long time.
The things people ask us before working together.
Quick answers to the questions that come up most often. If yours isn't here, ask us and we'll add it.
Want to know more before getting in touch?
Read what we've shipped, what we've written, or come straight to the conversation. Whichever's easiest.