# Doddle

> A small, senior UK product studio. We build digital platforms, AI products and MVPs, and we help teams move sensibly between OutSystems and modern stacks.

Doddle is a UK-based software studio. We design, build and run digital
products end-to-end. Our work spans four tracks: OutSystems Delivery,
AI Assisted Delivery, OutSystems Migrations, and Consultancy.

We are a Sales & Delivery Partner with OutSystems (since 2021) with
18+ years on the platform, and one of the first partners in Europe and
the UK to deliver on the ODC platform. We work day-to-day with modern
AI tooling — Claude Code, OutSystems Agent Workbench, Mentor, OpenAI,
Gemini, Hugging Face, Perplexity, ElevenLabs and Vapi — and ship
production AI with continuous evaluation, monitoring and guardrails.

## What we do

- [OutSystems Delivery](https://www.doddledesign.co.uk/services/outsystems-delivery): Greenfield builds, business process automation, workflows, mobile, and AI brought safely into existing OutSystems estates.
- [AI Assisted Delivery](https://www.doddledesign.co.uk/services/ai-assisted-delivery): Production AI products on modern stacks, including fixed-price MVPs for funded startups.
- [Migrate away from OutSystems](https://www.doddledesign.co.uk/services/outsystems-migrations): Move applications off OutSystems onto a modern stack in 6–12 weeks.
- [Consultancy Services](https://www.doddledesign.co.uk/services/consultancy-services): Short paid engagements that produce a clear recommendation, not code.

## Selected work

- [Finbridge Global](https://www.doddledesign.co.uk/work/finbridge): Re-platformed from OutSystems to AI-native in 10 weeks. 300+ organisations on the platform; £500k investment generated.
- [Boardly](https://www.doddledesign.co.uk/work/boardly): AI-first board recruitment, MVP live in 8 weeks. 100+ NEDs onboarded within days.
- [IGLU PayWise](https://www.doddledesign.co.uk/work/iglu): Supplier payments platform for the UK's largest cruise and ski agent. 84% auto-match rate; £350m+ processed in year one; ROI inside 12 months.
- [RailX](https://www.doddledesign.co.uk/work/railx): A digital marketplace making rail freight bookable like a passenger train. 100+ customers, 20,000 container movements, 300+ tonnes of CO₂ saved.
- [Eversholt Rail OnTrack](https://www.doddledesign.co.uk/work/eversholt-rail): Engineering change request portal across 300 train units. Delivered in 3 months with 10 engineers.
- [Cognomie](https://www.doddledesign.co.uk/work/cognomie): Mental fitness coaching platform. 50+ organisations supported, NPS 95+, reported 50–80% mental fitness uplift.
- [PowrKidz](https://www.doddledesign.co.uk/work/powrkidz): Primary-school fitness platform. 20 schools live, 5,000 students supported in the first six months.
- [AI-powered LMS](https://www.doddledesign.co.uk/work/ai-powered-lms): Bespoke learning platform with AI search and generative chat, delivered as an MVP in 14 weeks.
- [Payment Swap](https://www.doddledesign.co.uk/work/payment-swap): A mid-term car-buying marketplace with integrated digital finance approvals.

## Notable pages

- [Built with AI](https://www.doddledesign.co.uk/built-with-ai): A showcase of AI features Doddle has shipped across modern stacks and OutSystems estates.
- [All work](https://www.doddledesign.co.uk/work): The full case study index.
- [About](https://www.doddledesign.co.uk/about): Studio principles, team, founder background.
- [Insights](https://www.doddledesign.co.uk/insights): Long-form writing on platform decisions, AI delivery, migrations.
- [Contact](https://www.doddledesign.co.uk/contact): Start a conversation.

## How we work

- Small, senior team. The people you meet in week one are the people writing the code in week six.
- Weekly demos, working software each week, not status reports.
- Plain English explanations of what we're building, why it matters, and what it costs.
- Honest about fit — we'll say if we're not the right team for a job.
- Evals, monitoring and guardrails built into every AI feature, not bolted on.

## Tooling & stack

AI tooling we use in production:

- Anthropic Claude (Claude Code, sub-agents, Managed Agents)
- OutSystems Agent Workbench and Mentor (AI inside the OutSystems platform)
- OpenAI, Google Gemini, Hugging Face, Perplexity, ElevenLabs, Vapi where the workload calls for them
- Self-hosted and open models when they fit the risk and cost profile better

Modern engineering stack we lean on (varies per build):

- TypeScript / Python
- Next.js / React on the front end
- Postgres with pgvector for retrieval workloads
- Pinecone / Qdrant for managed vector search
- n8n for business-process automation across the apps teams already use
- LangChain or lightweight orchestration where it earns the dependency
- Terraform / infrastructure-as-code, GitHub Actions for CI/CD
- OpenTelemetry, Sentry and Grafana for monitoring and logging across services and AI calls
- SonarQube, CodeQL and GitHub Advanced Security for code analysis, plus AI-assisted review through Claude Code and OutSystems Mentor

Delivery practices ("the harness"):

- Continuous integration and automated tests at every level
- Continuous evals for AI features (quality gates that fail a deploy if scores drop)
- Live cost, performance and quality dashboards per AI feature
- Security as part of delivery (secrets, dependency vulnerabilities, audit)
- Identity, RBAC and audit trail wired in from day one
- Design-system baseline with built-in accessibility checks

## Contact

- Website: https://www.doddledesign.co.uk
- Email: hello@doddledesign.co.uk
- LinkedIn: https://www.linkedin.com/company/doddledesign