---
title: "Insights"
url: "https://www.doddledesign.co.uk/insights"
section: "Insights"
description: "Notes from the work, patterns we're seeing in AI delivery, OutSystems, migrations, and the wider digital market."
publisher: "Doddle"
---

Insights

# Notes from the work.

Short, honest writing about what we're seeing in AI delivery, low-code, migrations and the wider digital market. Opinions held lightly, refined often.

FeaturedPractice

## “We've just hired an AI guy” - the eight questions to ask next

Owning the IP and the roadmap is the right instinct. One enthusiastic person, a Copilot licence and a push straight to main is not a delivery model. The questions we ask when we walk into this, the answers we usually get, and what good looks like.

7 August 2026 8 min read

Read it →

Practice

### The AI decisions that never make the demo - prompts, residency, tokens and fallbacks

Prompt engineering, model residency, open-model experiments, paying for tokens versus hardware, and gateway fallbacks. The unglamorous engineering that decides whether production AI is affordable and dependable, drawn from the work we've been doing lately.

22 July 2026Read →

Case notes

### PayWise, two years on - what an OutSystems product looks like at maturity

Zero incidents in two years. Ten thousand statements processed. A small team. Fixed operating costs. The honest, unglamorous case for what an enterprise low-code platform actually buys you over time.

27 May 2026Read →

Practice

### Going in-house with AI, without going it alone

If your strategy is to grow AI delivery capability inside your own team, the harness is the part that decides whether it works. Here's the shape we use to set it up, then hand the keys over.

13 May 2026Read →

Case notes

### From OutSystems to AI-native, how we re-platformed Finbridge in 10 weeks

What it actually looks like to move a regulated financial services platform off OutSystems onto a modern AI-native stack, including the parts that surprised us.

21 April 2026Read →

Practice

### When AI earns its place, and when it doesn't

Most AI features fail in production not because the model was wrong, but because the surrounding system was unbuilt. A short field guide.

2 April 2026Read →

Decision framework

### OutSystems in 2026: a measured view

A decision framework for weighing whether OutSystems still fits your team in 2026. Where the platform wins, where it doesn't, and how to tell the difference, written by people who still deliver on it every week.

12 March 2026Read →

Practice

### Migrations without rubbishing the platform

A practical guide to moving off a platform honestly, without the theatrics, without losing users, and without burning the partnership.

19 February 2026Read →

Practice

### Evals, not demos - the AI quality habit that separates products from prototypes

If your AI feature has no evaluations, it has no quality. A short, opinionated take on the discipline we apply to every AI build.

30 January 2026Read →

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